Saturday, June 21, 2008

97% Of All Internet Marketers Fail

That seems like a crazy statistic but unfortunately it's a pretty accurate one. In my last blog I said that recruiting new members or the lack there of is what kills most attempts at Internet marketing and I really believe it is.

But why? It's not that hard to get your website seen by people there are lots of good advertising resources out there. There are even lots of people out there that are actively looking for a home based buisness.

In many cases the single biggest factor that is scaring your prospective new customers away is the cost. It's been my experience that most people are looking for a home based business as a way to improve their financial situation, not make it worse.

There are companies out there that charge a monthly affiliate fee for the privalege of being a member of their organization, there are companies that charge an annual fee and there are even some companies that charge a lifetime fee. I'm not knocking these guys. They've worked hard to develope their business and after all the fees they charge is how they're earning their online living. As long as they're giving you good value for your money I don't have a problem with any of these payment structures. I do have a preferrence for a one time fee as opposed to a recurring monthly fee for the simple reason that it reduces the drop out rate significantly. The problem with the lifetime fee is that it can quite often be fairly heafty. I've seen fees that are in the thousands of dollars. You better be very serious and committed to your new business if your thinking about spending this kind of money.

People are skeptical at the best of times. Can you blame them? There are lots of scam artists online and offline too for that matter. It's been going on since people invented money and maybe even before that. My point is just don't expect people to be as entusiastic about your new business as you are when they have to spend their money to join.

Brian Downie
The Friendly Internet Marketer
Advertising and Income In One
Anyone Can Make Money Here

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